About Building20
Building20 was founded in 2023 by Dr Amanda Woolley as an organisational development practice for insight, creativity and action. We care about healthy workplaces and the opportunity for all individuals to thrive at work through creating thoughtful, creative and humanistic organisations.
We are grounded in behavioural science, recognising the interplay between our environment and our mindsets. Human experience is dynamic, adaptable, creative and yet also unpredictable and incredibly interconnected with all those around us. We understand individual thriving and the complex dynamics of systems. This means we offer insight, practice and guidance for both improving the wellbeing and performance of individuals and the intelligence and strategy for organisation-wide success.
The name Building20 draws from the legendary ‘temporary’ office structure at the Massachusetts Institute of Technology.
Its history demonstrates our core belief that the processes, tools and environments that lead to breakthrough are often counterintuitive but always rooted in respecting each other’s human potential.
Dr Amanda Woolley, Founder
Amanda helps people work well together, making good decisions, and treating each other with respect and compassion while flourishing as individuals. She works with groups and individuals to clarify their objectives and to develop the mindsets, strategies and behaviours that will help them get there through group facilitation and individual coaching.
She holds a PhD in the psychology of decision making and also has interests in creativity, reasoning and complex systems. Amanda is often invited to speak about working in complex systems, particularly related to health and care where she began her career. You can find links to previous and upcoming events on our news page.
Amanda’s areas of expertise are partnership development and transformation. She works with clients across organisational, professional and geographical boundaries on emerging initiatives and in rapidly changing contexts. She has supported more than 50 teams, partnerships and collaboratives to mobilise change. Amanda has put all her experience of working with cross-boundary teams, groups and partnerships into our unique development process using solution focused practice to quickly build alignment in objective, effective ways of working and consistent communication to external stakeholders.
Amanda first trained in solution focused practice in 2018 with Brief.org.uk. It’s an approach that continues to surprise her by generating positive change through simple client-centred enquiry in even the most hopeless and complex situations. In 2025 Amanda is undertaking an Advanced Certificate in Solution Focused Practice with the intention of gaining the exacting accreditation of the UK Association of Solution Focused Practitioners. She also meets quarterly with her OD practice supervisor for reflective practice and accountability.
The processes, tools and environments that lead to breakthrough are often counterintuitive but always rooted in respecting each other’s human potential.